Tuesday, 26 November 2013

Success story of Cafe Coffee Day's V.G. Siddhartha

I told them it was a new concept and that I could afford to lose Rs. 1.5 crore, says Cafe Coffee Day's V.G. Siddhartha.

Siddhartha saw coffee as a 'Lifestyle' drink, while drinking coffee. The first Cafe Coffee Day outlet was set up on July 11, 1996, with the tagline ‘A lot can happen over a cup of coffee’. Today Cafe Coffee Day chain has 1534 outlets in 135 cities across 28 states in India.

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